$99.00 USD

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DM #3 | Google Ads

Finally – Google Ads is a mystery no more. From the fundamentals of campaign management to ad placement opportunities, bid strategies, reporting, optimization and beyond, this course provides the training and tools needed to excel with modern day search engine marketing (SEM).

Through the science of search, display, mobile, video ads and more, get ready to learn the art of Google advertising, open up a world of new audiences and opportunity, and hit the ground running with immediately implementable skills to get seen, drive traffic and grow sales.

Learn how to set up your Google Ads account and link it with Google Analytics. In Module #1, you’ll determine the best campaign types and extensions for your business and understand Ad Rank and the auction process.

Discover research tools and keyword selection to improve, optimize and ensure maximum value for your Google Ads dollars. In Module #2 you’ll also learn top targeting tools for serving up ads in small doses, or at scale to segmented custom audiences.

In Module #3, learn more about the campaign types available to you and start to create standout search ad campaigns. In addition, you’ll dive into display ads and the rich visual interaction and engagement opportunities available.

What you'll get:

  • 3 Learning Videos
  • 3 downloadable Learning Guides
  • Downloadable Action Sheets
  • Unlimited lifetime access to the course

See you on the inside!


 

Word on the street:

“Social School’s Google Ads course was everything I hoped it would be and, like all other Social School courses, left me feeling inspired, confident and ready to advance my agency’s digital advertising strategy. The instructor was experienced and knowledgeable, and provided so many helpful tips and tools – I highly recommend this course!”

Lindsay Anderson, Woods Homes

“The Google Ads course was great! I would totally recommend this course to anyone. Great format and I loved all the takeaways!”

Julia Shauf, Big Rock Brewery